Having trouble reading this email? View it on your browser.

Seek Opportunities - Survive and Prosper

Welcome to the first TRG Informer Newsletter for 2009.

There is no doubt that the current market conditions are challenging and will test an organisation’s mettle. Despite the doom and gloom there are plenty of opportunities in the market. Our firm has spent considerable time reviewing our services with the aim of providing our clients with even more value for less investment.

It’s our opinion that the glass is half full! History will show that many great ideas were developed in recessionary periods. Companies which invest in their brand and people in uncertain times are far better placed to survive and prosper during the upturn.
 

back to top Back to top

Is Your Brand Delivering Customer Value?

Business viability is at the top of everyone’s agenda. Many businesses urgently have to rethink how to keep the cash flowing to keep their financial position stable. Decision makers should remember one basic truth – the source of your business’s cash flow is your customer base. So how can you nurture and keep your existing customers loyal?

click here to read more

back to top Back to top

Don’t Throw Away Your Employer Brand When Times Get Tough

Has your employer brand become a victim of these uncertain times? If you answered yes and your employer brand was mainly tied to your recruitment activities, then trying to convince your organisation as to why employer branding does matter in recessionary times is a tough task! Your employer brand is powerful when utilised in recruitment, but what many organisations fail to realise is that it is equally useful as retention tool. 

click here to read more

back to top Back to top

Achieving Positive Outcomes in a Tough Market

Branding is one of those activities that seems easy to reduce, right? Wrong!  Available research data outlines compelling reasons to continue to invest in your brand. Failure to do so will result in your company falling behind in the immediate term and be slow to rebound when the market turns.

click here to read more

back to top Back to top

Leadership - Taking Your Brand to the Frontline

The importance of the role manager’s play in infusing real change is under-estimated in most organisations. Whilst it’s true that perhaps certain leaders are borne, the significant majority are developed into becoming leaders. Your position as a manager or supervisor gives you the authority to accomplish certain tasks and objectives, this power does not make you a leader, it simply makes you the boss!

click here to read more
 

back to top Back to top

Reputation Matters!

There’s no doubt that companies today are increasingly under the public microscope. With soaring unemployment and company debt, employee lay-offs are the order of the day. Of course, lay-offs should be viewed as a last resort to other measures, but there needs to be equal pain shared across executives and the workforce.

click here to read more
 

back to top Back to top